IP behind and inside of movies – a practical analysis of today’s movie industry.
Webinar organised in collaboration with the EPO

From the very first silent films to high production value masterpieces, films have always been watched with great engagement and fascination. It is incredible to see how far the cinema industry has come, and how intellectual property rights have always been its backbone. Let’s not forget that these immaterial rights have only one purpose: to support creation!

Join the webinar on the cinema industry, organised by the EUIPO and EPO Academies, and moderated by Alina BUTUMAN (OD). Through practical examples and scenes from films, you will learn how brands and technologies can be protected using trade marks and patents. A panel of experts, including Cayetana BORREGO (CD), will talk about the importance of innovation and IP in the cinema industry today and how these methods of IP protection are portrayed.

Patricia GARCIA-ESCUDERO MARQUEZ- Academy, EUIPO: Introduction speech
Xavier SEUBA- Academy, EPO: Closing speech
Cayetana BORREGO - Customer Department, EUIPO
Jens HORSTMANNSHOFF - Patent Granting Process DG, EPO
Alina BUTUMAN (moderator) - Operations Department, EUIPO

Tuesday, 15 June 2021 • 10:00 - 11:30 CEST

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